What We Do:
Develop Innovation Capability

Our Fit to Innovate tool improves your chances
of innovation success by improving your overall
Business Capability.

Differences

• Teams aligned behind a clear innovation strategy
• A clear process tailored to your business
• Job roles designed to deliver the strategy
• Specific Insight and Innovation skills
• Management skills for innovation – particularly cross-functional leadership, project management and courage.

How We Do It

• Assess the current level of capability in the team and develop a
  plan to raise it to the desired level
• Recommend job designs
• Build individual and collective skills through workshops based on live projects so that skills are acquired in context, team working is improved and the project makes progress during “training time”.

Our Experience

Client side we have hired, managed and developed many marketing and technical innovators in a number of businesses across several countries as well as defined and delivered a wide range of innovation training programmes, including: creativity and idea generation, insight for innovation, developing great concepts, facilitating idea generation, managing brand stretch and assessing new product launch performance.

Agency side we have

• Developed and trained a consumer led marketing innovation process and tools for a global consumer durables business
• Developed, designed and trained an Integrated Marketing Communications programme for a global consumer goods business
• Defined organisational design and job specifications, designed and trained an innovation process for a European drinks business
• Defined and trained Consumer Insight methodology for global drinks business

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