What We Do:
Define Innovation Platforms
Our Platform Prospector tool increases your chances of innovation success by focusing your resources on the best growth opportunities.
Our Experience >
You are most likely to achieve innovation success if you start by being clear on what you are trying to achieve.
Growth
- Depends on winning more consumers, increasing frequency, growing weight of consumption or securing higher prices
- Requires changes in consumer behaviour
- Is based on identifying new consumer benefits which can deliver greater business success
How we do it
- Interrogate the relevant information to identify a range of consumer opportunities
- Align these with your business strategy and competencies to identify potential Innovation Platforms
- Size the financial potential and then prioritise these Platforms
- Align the key stakeholders behind the best opportunities
Our Experience
We’ve used Innovation Platforms client side as the start point for many successful innovations in categories from oral hygiene to drinks.
Agency Side We Have
- Developed Innovation Platforms for customers in global drinks, UK food and drink, consumer durables and fresh produce
- Worked with technology houses and inventors to align technical inventions against the best business opportunities
- Brought existing ideas to life by aligning technical inventions against consumer and business opportunities