What We Do:
Build Commercially
Successful Innovations
Our Innovation Blueprint tool increases your
chances of Innovation Success by supporting outstanding execution.
Our Experience >
Successful innovations win consumer trial through great marketing and, through a combination of product experience and marketing,
high repeat purchase. They also have to deliver benefits for everyone involved - your suppliers, through production and marketing to the salesforce and your customers.
How We Do It
- Generate ideas against the agreed Platforms
- Improve these ideas with your marketing and technical teams as well as consumers
- Deploy processes which look forward to ensure there is time to find solutions to potential hurdles
- Use the same techniques that uncover consumer insights to reveal solutions to technical and commercial hurdles.
- Select the winning ideas based on technical and commercial feasibility as well as consumer appeal
- Improve cross functional collaboration
- Accelerate progress by building the winning ideas into an early business case and development briefs
- Provide additional Project Management resource and expertise
where necessary.
Our Experience
Client side we developed innovations which have delivered hundreds of millions of pounds of value growth in a wide range of
categories, over 70 product launches in over 30 countries. We worked across all stages of innovation from early consumer research through marketing development and leading R&D teams to selling in and post launch evaluation.
Agency Side We Have
- Developed and trained a consumer led Innovation process for a €17b consumer durables business
- Led the development of a new UK fresh produce brand from opportunity identification through to sell in to retailers
- Taken over leadership of a failing project bringing it back on line for a European drinks company
- Built marketing ideas into outline development briefs for a US based hygiene business